Category of personal information | How we may use it | Legal basis for the processing |
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Personal details include first name, last name, username or similar identifier, date of birth, gender, billing address, email address and telephone number. | We use this information to set up your account on the BlackBook Website/BlackBook Application to enable you to share content with users on the BlackBook Website/BlackBook Application. | This processing is for the performance of a contract and to take steps prior to entering into a contract with you. |
We use this information to permit others to find you through the BlackBook Website/BlackBook Application. | This processing is for the performance of a contract and to take steps prior to entering into a contract with you. | |
We use this information to send service-related communications and handle your customer service requests, including:
| The processing is necessary for our legitimate interests, namely to communicate with you and respond to and appropriately investigate specific information requests made by you. | |
We use this information to send notifications and alerts to users that have signed up to receive our newsletter or other marketing emails, surveys and/or information about promotions, competitions and challenges. | We will only process your personal information in this way to the extent that you have given us your consent to do so. | |
Where relevant and where permitted under applicable law, we use this information to ensure the security and integrity of the BlackBook Website/BlackBook Application, including identifying and preventing unlawful, fraudulent, or malicious use of the BlackBook Website/BlackBook Application. | The processing is necessary for our legitimate interests, namely identifying and mitigating the risk of unlawful behaviour to protect the BlackBook Website, BlackBook Application, BlackBook and its users. | |
We may use this information to improve our recommendation systems, suggest potential users to connect with, brands to follow and/or jobs to apply for. | The processing is necessary for our legitimate interests, namely providing you with a personalised service. | |
Content you publish on the BlackBook Website/BlackBook Application, including photos, videos or text you have posted (comments to a post, captions to your photos/videos or chat messages exchanged through the BlackBook Website/BlackBook Application) and geolocation tags attached to a post. | We may use this information to facilitate the service offered and enable you to share content on the BlackBook Website/BlackBook Application. | The processing is necessary for the performance of a contract with you. |
We may use this information to suggest potential users to connect with, brands to follow and/or jobs to apply for. | The processing is necessary for our legitimate interests, namely providing you with a personalised service. | |
Chat and comments, when you contact us directly e.g., by email or phone, we will record your comments and opinions. | We use this information to handle your customer service requests including:
| The processing is necessary for our legitimate interests, namely to respond to and appropriately investigate your request. |
We may use this information to suggest potential users to connect with, brands to follow and/or jobs to apply for. | The processing is necessary for our legitimate interests, namely providing you with a personalised service. | |
Professional details including job title, skills, interests, work experience, employer (or business name) and professional contact details. | We use this information to set up your account on the BlackBook Website/BlackBook Application to enable you to share content with users on the BlackBook Website/BlackBook Application. | This processing is for the performance of a contract and to take steps prior to entering into a contract with you. |
We use this information to permit others to find you through the BlackBook Website/BlackBook Application. | This processing is for the performance of a contract and to take steps prior to entering into a contract with you. | |
Where relevant and where permitted under applicable law, we use this information to ensure the security and integrity of the BlackBook Website/BlackBook Application, including identifying and preventing unlawful, fraudulent, or malicious use of the BlackBook Website/BlackBook Application. | The processing is necessary for our legitimate interests, namely identifying and mitigating the risk of unlawful behaviour to protect the BlackBook Website, BlackBook Application, BlackBook and its users. | |
We may use this information to improve our recommendation systems, suggest potential users to connect with, brands to follow and/or jobs to apply for. | The processing is necessary for our legitimate interests, namely providing you with a personalised service. | |
Financial Data includes payment card details. | We use this information to facilitate transactions if you buy a product on the BlackBook Website/BlackBook Application. | The processing is necessary for the performance of a contract with you. |
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us. | We use this information to fulfil purchases of products or services and process payments.at your request. | This processing is for the performance of a contract and in order to take steps prior to entering into a contract with you. |
We use this information to send marketing emails, surveys and/or information about promotions. | We will only process your personal information in this way to the extent that you have given us your consent to do so. | |
Profile Data includes your username and password, purchases or orders made by you, your interests and preferences and feedback and survey responses. | We use this information to authenticate you when using the BlackBook Website/BlackBook Application and to allow you to log into your account on the BlackBook Website/BlackBook Application. | The processing is necessary for our legitimate interests, namely to provide you with an account and respond to specific information requests regarding your account. |
We use this information to fulfil purchases of products and / or services at your request. | This processing is for the performance of a contract and in order to take steps prior to entering into a contract with you. | |
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences. | We use this information to send notifications and alerts to users that have signed up to receive our newsletter or other marketing emails, surveys and/or information about promotions in accordance with your preferences. | We will only process your personal information in this way to the extent that you have given us your consent to do so. |
Category of personal information | How we may use it | Legal basis for the processing |
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Location Information or your IP address, including longitude, latitude, date and time (the precision of this data varies greatly and is determined by factors controlled by your device or mobile service providers). | Where relevant and where permitted under applicable law, we use this information to identify potential risk or unlawful behaviour including fraud detection, theft prevention, emergency response purposes and legal compliance. | We will only process your personal information in this way to the extent that you have given us your consent to do so via our cookie consent banner. |
Information about how you access and use the BlackBook Website and/or BlackBook Application, the time you access the BlackBook Website/BlackBook Application and how long you access it for, the approximate location that you access the BlackBook Website/BlackBook Application, the site from which you came and the site to which you are going when you leave the BlackBook Website/BlackBook Application, the pages you visit, the links you click, your interactions on the BlackBook Website/BlackBook Application and other actions you take on the BlackBook Website/BlackBook Application. | We use information about how you use the BlackBook Website/BlackBook Application to present the BlackBook Website/BlackBook Application to you on your device. | We will only process your personal information in this way to the extent that you have given us your consent to do so via our cookie consent banner. |
We use this information to monitor and improve the BlackBook Website/BlackBook Application and to resolve any issues. | ||
Where relevant and where permitted under applicable law, we use this information to ensure the security and integrity of the BlackBook Website/BlackBook Application, including identifying and preventing unlawful, fraudulent, or malicious use of the BlackBook Website/BlackBook Application. | ||
Log files and information about your device. We also collect information about the tablet, smartphone or other electronic device you use to connect to the BlackBook Website/BlackBook Application. This information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to the BlackBook Website/BlackBook Application through the device, your mobile network, your IP address and your device's telephone number (if it has one). | We use information about how you use the BlackBook Website/BlackBook Application to present the BlackBook Website/BlackBook Application to you on your device. | We will only process your personal information in this way to the extent that you have given us your consent to do so via our cookie consent banner. |
We use this information to monitor and improve the BlackBook Website/BlackBook Application and to resolve any issues. | ||
Where relevant and where permitted under applicable law, we use this information to ensure the security and integrity of the BlackBook Website/BlackBook Application, including identifying and preventing unlawful, fraudulent, or malicious use of the BlackBook Website/BlackBook Application. | ||
We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for the services and to understand more about the demographics of our users. You can learn more about Google's practices here and view its opt-out options here. | We may collect analytics data or use third-party analytics tools to help us measure traffic and usage trends for the BlackBook Website/BlackBook Application and to understand more about the demographics of our users. | We will only process your personal information in this way to the extent that you have given us your consent to do so via our cookie consent banner. |
Recipient | Why we share it and how they will use it | Lawful basis |
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Service providers, such as providers of web hosting or other technical services such as analytic services or communication services. | These third-party vendors and other service providers perform services for us or on our behalf. | These service providers will use your personal information as processors on our instructions. |
Advisors, such as legal advisors or accountants. | These advisors will use your personal information to provide advisory services to us. | The lawful basis we rely on for these transfers is that the processing is necessary for our legitimate interests, namely obtaining legal, accounting and other |
Purchasers and third parties in connection with a business transaction. Your personal data may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, re-organisation, financing, change of control or acquisition of all or a portion of our business. | These recipients will use your personal information to review and assess a potential transaction to purchase our business or assets. | The lawful basis we rely on for these transfers is that they are necessary for our and the purchaser's legitimate interests, namely to conduct due diligence on our business and assets in connection with a potential acquisition. |
Law enforcement, regulators and other parties for legal reasons. We may share your personal information with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements; and / or (iii) exercise or protect the rights, property or personal safety of BlackBook, its users or others. | These recipients will use your personal information in the performance of their regulatory or law enforcement role, or to advise us in connection with a potential claim or regulatory enforcement action. | The lawful basis we rely on for sharing personal information with these recipients is that the processing is either necessary to comply with a legal obligation to which we are subject or, where there is no applicable legal obligation to share this data, that the sharing is necessary for our legitimate interests, namely enforcing our rights or complying with requests from regulatory authorities. |
Third party ad networks and advertising partners, such as advertising agencies and exchanges that use personal information to serve adverts to you based on your browsing history when you browse the internet. | We may share personal information with advertising networks or permit these partners to collect information from you directly on the BlackBook Website/BlackBook Application, to facilitate online advertising, such as search engines and social network advertising providers to serve targeted ads to you or to groups of other users who share similar traits, such as likely commercial interests and demographics, on third-party platforms. | We will only share your personal information in this way to the extent you have given us your consent to do so. |
Country | Appropriate Safeguard |
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Ghana | The Standard Contractual Clauses annexed to Commission Implementing Decision (EU) 2021/914. |
USA | Either:
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South Africa | The Standard Contractual Clauses annexed to Commission Implementing Decision (EU) 2021/914. |
(For UK users) EU | Adequacy decision as set out in Schedule 21 the Data Protection Act 2018. |